Farm Marketing From the Heart
A self-paced online course designed to help farmers plan and execute an effective marketing strategy - even while sold out - that's easy to follow and proven to work.
Where Your Farm Flourishes - from Products to Profits
When I started my farm 10 years ago, I was a newly divorced mom and I quickly found out it wasn’t going to be so easy to support my family — or spend any time with them — with this venture.
Because here’s what I don’t have to tell you about running the average farm:
Getting customers to find you and pay your price is nearly impossible.
“You charge WHAT for a gallon of milk? I’ll go to Safeway.”
Hiring employees is expensive — usually too expensive (try finding someone who wants to be covered in manure and dirt and smell bad all day for minimum wage).
PROFIT? What profit?
Good news! It doesn’t have to be this way.
You don’t have to be the average farm.
You can be a great farm, a profitable farm, a farm that does things a little differently and attracts droves of delighted, clamoring customers who LOVE your products and won’t settle for any other.
I’m going to make sure of it.
Here's What Students Are Saying...
Imagine a SOLD OUT season!
Start, Build & Grow Your Profitable Farm With Farm Marketing From the Heart
Farm Marketing From the Heart is...
For BUSY farmers
Our students are farmers raising everything from veggies and beef cattle to raw milk and flowers - even show bunnies, breedstock, rootstock, any and all farmers benefit.
at ANY stage
Whether you're still in the planning stages of your farm or have been in business for years, this course will help you design a business & marketing plan to consistently attract & retain customers.
ready to PROFIT
All the video lessons are pre-recorded so you can watch them at any time! No need to be anywhere at a specific time. I offer live coaching videos and Q and A sessions live or you can watch the replay if you can't make it live.
Get Customers to Return to Buy Your High-Quality Products...
We're in interesting times right now where many farmers are sold out but still need to retain customers for when you're restocked. Well, you're in luck. Watch the video below learn how Farm Marketing from the Heart will help you retain the RIGHT customers for your farm with ease!
"We met a milestone yesterday---a $1k market day! Would not have been able to do it without this course."
Serena
"Thanks to you and your marketing technique, I can TRULY say I love my customers and I love my farm. I love what we have created here, a place for people to gather and spread joy."
Lori
"...never before have we pre-sold ALL our eggs before we even got to market. π We ended up having a fantastic day yesterday and the majority of it was from our email list."
Teddi
Course Outline
The course is broken down into 6 modules you gain access to immediately, You'll have access to the materials for life and can revisit the material anytime with your unique login info.
MODULE 1
Your Dream Customer
In this module, you’ll begin to learn who your dream customer is and why she shops with you which then helps you design marketing materials and a website to attract more just like her! You’ll even be able to drop the expensive, ineffective ads. More customers for way less money. And they will return again and again once you're restocked. They'll wait for YOU.
MODULE 2
Your Email List
This module will share exactly how to make sure you're customers return after you've run out of product. You'll keep your customers coming back season after season by building an email list (the legal way!), by attracting tons of those dream customers you learned about in Module 1.
MODULE 3
Your Website
You'll learn the psychology that gets people excited to join your email list and the exact words and photos that’ll trigger them to buy your products consistently (imagine: fill-in-the-blank templates, product description generators, and more).
MODULE 4
Your Social Media
Learn why you're wasting your time (and losing money) by focusing on Facebook, and how to make more sales and attract new customers with a blog - even if you’re “not a writer.” Social media is valuable when used the right way or a time waster when you're using it the wrong way. This course assures you're doing social media correctly.
MODULE 5
Your Marketing Strategy
I’ll show you exactly what makes email so powerful and how it will be your #1 source of profits. This final module wraps up everything you've learned so you can build a cohesive, simple-as-dirt marketing plan for your farm.
ADVANCED TECHNIQUES + COACHING
Private Community
Get individual feedback from me + our experienced alumni in our private FB community. Get your Q's answered, get inspired, & get a second opinion on your marketing materials before putting them out in the world. Module 6 also contains more advanced techniques and bonus trainings that complement your marketing foundation.
Take a Look Inside the Course
The course videos, lessons, worksheets and templates are included in your members-only area. Watch the video below for a sneak peek into what this course looks like.
Start & Build a Profitable Farm With Farm Marketing From the Heart
You'll get Templates, Worksheets & Tutorials to Create your Own Marketing Materials
Watch the video below for examples of what some of our awesome students have created after taking this course!
Meet Your Instructor — Charlotte Smith
Named a food rebel, pioneer and visionary by PBS’s Food Forward TV, and a “Pioneering Leader in Raw Milk Production” by Mark McAfee, CEO Organic Pastures Dairy, Charlotte Smith has created a sustainable farm-to-consumer business selling premium meats, poultry, eggs and milk.
Charlotte has earned a reputation as a champion for family farmer’s rights as an expert business & farm life coach who inspires transformation in farmers, she's a #1 Amazon Bestselling author, and #1 Rated Keynote Speaker for farm conferences in the U.S. and Canada.
"I sent out my last email yesterday morning and had someone place a ($200 deposit) 1/2 pig order immediately and there were orders from others too...This is a big win for me because I recently upped my prices have been wondering how the change would roll with our customers."
Jillian
"I have a hard time spending money on "extras" but this has been worth every penny so far. I now understand that this is foundational to my business, not an extra."
Aimee
"This course is great for people who donβt have any products yet, those who are struggling to get buyers for the products they already have, and those who have been around a few years and need a new creative challenge."
Kathy
Start & Build a Profitable Farm With Farm Marketing From the Heart
Bonuses Included with the Course
In addition to the 6 Course Modules, you'll get extra bonuses to support you along your journey.
Private Community
Not only will you get invaluable individual feedback on your marketing materials, you'll form lifelong bonds with the other farmers in the private FB community.
Tech Videos
We'll show you how to set up all your technology with how-to videos so you can feel confident running every aspect of your marketing plan.
Lifetime Access
Once you purchase the course, you're a member for the lifetime of the course! You always have access to the content.
Brand new bonus added for 2020
THE PERISHABLE SHIPPING FRAMEWORK
The exact steps you need to ship your products the right way.
Get valuable information on boxing, shipping, supplies (and so much more) no matter where you live.
FAQs
If you have a question that's not answered here, send us an email at [email protected]
Do I need to have internet access for this course?
Yes - this course consists of videos + printable worksheets housed online. If you don't have good internet at your home, you could drive into town to download the materials to review later.
When does the course start? Do I have to be there at a certain time?
Nope! All the videos are pre-recorded and you gain access to all the material upon purchase.
You do NOT have to be anywhere at a certain time. This is a self-study course, you go at your own pace.
Do I need to purchase anything else to take this course?
This course will teach you how to use online marketing strategies to make your farm profitable and assumes you are willing to invest in the tools required to do so. This includes a very basic website ($0 - $29/month), email marketing software (free), and blogging capabilities (included with a basic website).
What if I fall behind in the course? Will I miss out on anything?
No, you can't fall behind because you choose the pace you study the material at.