We Build Your Marketing. You Run Your Farm.
You know your product is good. Your customers tell you so. So why does paying yourself still feel impossible?
You tell us about your farm. We build you Your Farm Marketing Year, a complete year of marketing built for your farm.
It's your voice. Your farm. Not a template.
The complete marketing system that gives overwhelmed farmers clarity, confidence, and a system that works - without adding more hours to your already packed day.Â
If you've been listening to the Profitable Mindset Podcast and telling yourself 'I need to do this' - you're in exactly the right place.
This program was built for farmers who know their product is good, have made some sales, and are ready to stop leaving money on the table.
If that's you, there's a good chance you're stuck on one of the three things below.
Three Things Nobody Ever Taught You About Selling What You Raise and Grow.
#1: Nobody Taught You How to Price
- You've made some sales, but you're still undercharging because you're scared of losing the customers you have
- You feel guilty charging what your products are actually worth, even though customers keep telling you they love them
- You've watched someone else sell the same thing for twice what you charge and wondered how they pulled it off
- You tell yourself 'people around here just won't pay that' -Â but the truth is you haven't shown them why they should pay more
#2: Nobody Taught You How to Focus
- You've tried farmers markets, direct sales, wholesale, CSA, and some of it has worked, but nothing has really taken off
- You're producing/growing more than you have customers to sell to
- You send emails for a few weeks when things are slow, then abandon them the moment the season gets busy
- You know you should be focused on one thing but you don't know which thing, and you're afraid of leaving money on the table by narrowing down
#3: Nobody Taught You How to Protect Your Time
- You wake up knowing you should work on marketing, but by 9 am the farm has already taken over
- You've hired someone to handle the marketing - it didn't work, cost a fortune, and they got it wrongÂ
- You sit down to write an email and stare at a blank screen because you don't know what to say or whether anyone will respondÂ
- You've had seasons where marketing worked and seasons where it completely fell apart - and you still don't know why
Sound familiar?
You already have product. You've already made some sales. Your customers tell you they love what you grow or raise.
But you've hit a wall.
Maybe you sold $10,000 last season and you know it should have been $40,000. Maybe you had a great month and then crickets. Maybe you're producing more than you can sell and it physically hurts to watch it go to waste.
You're not a beginner. But you're not where you want to be either.
That's exactly who this program was built for.
Here's Why These Mistakes Aren't Your Fault...
The agriculture industry has fed you lies for decades:Â
- "Farming is a labor of love, not a money-making business"
- "Real farmers don't need marketing, good products sell themselves"
- "If you're not struggling, you're not a real farmer"
Plus, no one taught you how to be a farmer AND a marketer.
You went into farming because you love the land, the animals, the growing.
Not because you wanted to figure out Mailchimp vs. Kit vs. Brevo.
Not because you dreamed of writing emails and dancing on social media.And every time you try to learn marketing, you get generic business advice that doesn't translate to a farm - or you get so many options you end up paralyzed, doing nothing.
What No One Told You.
The most successful farmers I know have learned these simple marketing and time management systems.
They've learned how to have that system work while they sleep. They've gotten support through coaching to charge premium prices and have customers lined up to pay them.
Now, we do your marketing for you.
With 'Your Farm Marketing Year', you don't even have to write the system from scratch. We build it for you. A complete year of marketing, in your voice, for your farm.
What if your farm could look like this instead:
-
You stop wondering when you'll "get around to" marketing
-
 Customers pay without batting an eye at your prices
-
 You can take a week off without it setting you back in sales
-
 You're no longer "keeping your head above water" - you're actually getting aheadÂ
-
 Your farm supports your family instead of draining it
This isn't theory. Other farmers are doing this right now.
FARM TRANSFORMATION STORIES:
Hannah sold out her chickens at 4X the price after doing our pricing worksheets. Not one customer complained. By focusing on ONE product like The Profitable Farmer teaches, we got to profit really quickly. Now I enjoy my farm.
In just 4 weeks of The Profitable Farmer, we sold out our farm-to-table dinner in one email vs. WEEKS of back-and-forth emails last time using the 5-day launch strategy.
Jackie's pastured meat farm finally pays her AND her husband a paycheck. And they're working less than ever when they incorporated the system I teach.
PROFIT BREAKTHROUGH STORIES:
Gina's lavender farm profit is up 400% since she started last fall, and she finally pays herself for the first time in 5 years of farming.
Through coaching, I stopped trying to raise everything and focused solely on flowers - we're finally making a profit and I'm paying myself.
Sarah made an extra $26,500 on beef without any additional work.
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What Most Farmers Don't Realize:
Mindset is critical to success.  Â
Here's what I've learned after fifteen years of coaching farmers: the marketing tactics are the easy part.
The hard part is the mindset - the pricing guilt, the fear of being 'too expensive,' the belief that asking for money is bothering people.
That's why mindset coaching is built into every weekly call. Because you can have the perfect email written for you, but if you're too scared to press "send," it doesn't matter. We coach on that, too.
Not only that, but farmers learn my unique process to sell out in one week. That might be $1,000 in sales. $25,000 in sales.
And even $100,000 in sales using these proven systems I've created over the last decade.
INTRODUCING
The Profitable Farmer
A year of marketing, built for your farm, in your voice.
Plus the coaching, the training, and the community to make it work.
- Replace guesswork with proven systems that bring in customers predictably
- Stop competing on price and start charging a premiumÂ
- Focus on your most profitable products instead of spreading yourself thin
- Build a marketing machine that works while you focus on farming
- NEW: Your Farm Marketing Year, built for you. A complete year of marketing, in your voice, for your farm.
What's Included
NEW:Â Your Farm Marketing Year- done for you.
Once you've completed Module 1 - six short videos that tell us about you and your farm - my team builds your full year of marketing assets:
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A lead magnet to attract buyers to your website.Â
- Twelve months of marketing posts (or video scripts), one for each month, written around the topics your customers actually want to hear about
- Twelve engaging emails to deliver those posts to your list, in your voice, ready to go
- Social media captions for each blog post, so you're never staring at a blank caption box
- A full 5-day sales sequence for your signature product - the same launch structure my clients use to sell out in a week
- A short written orientation doc that walks you through how to use each piece, in what order, and how to customize the voice and timing to your own farm
Done for you.Â
You don't have to figure it out. You don't have to write it. You just implement.
Weekly Group Coaching Call
One call per week, every week, for the full year of your membership.
Tuesdays at 10 AM Pacific. Bring whatever you're working on - marketing materials, emails, posts, and your website for feedback
The call format flexes between coaching and Q&A, depending on what farmers bring that week.
Recordings are posted within 24 hours so you never miss anything.
Double Your Productivity:Â Bonuses
"Master Your Time, Master Your Life"
The Time Management Course that teaches you the unique calendaring process farmers use to find 10-20 hours in your week
"Your Sold Out Season" - Farm marketing emails for you to copy and sell your products.
The Core Training Library
Everything you need to understand the strategy behind your plan - and apply it on your own going forward:
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Brand Clarity:Â Define your unique farm brand so customers understand why they should buy from YOU (not the farm down the road)
- Customer Magnet:Â Create a system that attracts buyers who happily pay premium prices (not price shoppers who haggle over $2)
- Money-Making Website:Â Set up a website that sells 24/7 using my custom farmer-specific template (designed specifically for farmers)
- 5-day Sales Launch System:Â The exact process my clients use to sell out in one week.
- Mindset Coaching:Â Overcome pricing guilt, marketing anxiety, and time overwhelm
Hi, I'm Charlotte Smith
From Bankruptcy to Breakthrough
I grew up on a commodity farm, working 10-hour days as a kid. At 16, I watched our fifth-generation family farm go bankrupt—we lost everything. It was embarrassing and shameful.
When I came back to farming, I was terrified of repeating what my dad went through.
So I learned the one thing he never had the chance to learn: how to sell what you grow in a way that actually pays you.
I've spent the last fifteen years teaching other farmers to do the same - not because I'm a marketing genius, but because I know what it feels like to watch a good farm fail for the wrong reasons.
I've now taught over 10,000 farmers how to escape the broke farmer trap using the exact system I'm about to share with you.
Named one of the Top 25 Most Influential Women in Food & Ag by Food Tank #1 Amazon Bestseller with "Farm Marketing from the Heart"
As Seen On
Imagine This Could Be Your Story?
$100K
in one week
 "I sold all 30 steers in one week. It used to take me all year!" - Sarah
12 Hours
to sell out
"I sent one email and sold out in 12 hours. Previously took months of emails." -Â ElaineÂ
400%
sales increase
"We increased sales by 400% in four months after starting this program and are finally profitable after 9 seasons!" -Â Gina
Complete Financial Freedom
"After nine months in the program, raising our prices, I retired my husband from his 14-year factory job. We're now farming together with our four kids. We paid off our mortgage and have a year's worth of living expenses saved up." - Erica Â
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A note on farm partners and spouses:
If your partner is skeptical about this investment - that's completely normal. Most partners come around not when you explain the program, but when they start seeing the results.
This is a household purchase, which means your spouse, partner, or any employee working on your farm can access everything, too. And if they want to be coached alongside you, they're welcome on the weekly call.
"But Charlotte, I'm Different Because..."
"I get zero responses and no sales from my emails"Â Â That's one of the most common things I hear, and it usually comes down to a few small, fixable things that nobody ever taught you.
Inside The Profitable Farmer, you get live coaching on exactly why your emails aren't connecting, and with "Your Farm Marketing Year", you get 17 emails written for your farm's specific marketing.
"I sent one email and sold out in 12 hours. Previously took months of emails." - Elaine
"I'm not tech-savvy enough for this" Good news: You don't need to figure out the tech. We give you a custom website template with step-by-step tutorials, and we'll tell you exactly which tools to use (and which to ignore).
"The website template was a game-changer. I actually understand what I'm doing now." -Â TPF Student
"I live in a rural/low-income area—people here won't pay premium prices" I hear this a lot. We'll help you identify where YOUR customers actually are - even if they're not next door.
"I've been farming 15+ years and still can't figure this out" You're not alone. 32% of our farmers in the program have 15+ years of experience and are still struggling with marketing. Experience farming doesn't equal experience marketing. This program teaches you what Ag school never did.
"I've tried other marketing courses and they didn't work" You're not alone. Our farmers have spent thousands on courses that didn't help. The difference? They invested in generic business courses. The Profitable Farmer Coaching is built specifically for farmers.
"I don't have time for another course"Â
Our farmers find 10-20 extra hours per week:
"The time management! I am spending time with my 9-year old daughter again, going to the gym again, and getting a little more sleep." -Â TPF Student
You already know your farm could be more profitable than it is.
The marketing skills to make that happen aren't complicated - they're just not something anyone ever taught you. This program teaches you.
And this time, we build the first year for you.
GET MY MARKETING BUILT HERE
Real Results From Real Farmers
3X'd her farm sales in the first year "I was scared to cut back on farmers markets but now we make more money in a monthly market just by focusing on email marketing."
Doubled prices, retired from teaching "I now sell out my flower shares at double the price. I was able to reach my ultimate dream of quitting my day-job as a high school teacher - the farm pays me more."
$45k to $500k+ this year "We went from $45k our first year to $175K our first year in this program, and now, your strategy has helped us get to over $500K in sales this year. I retired my husband from his job. Grew my email list from 80 to 800."
$100,000+ in one week "Sarah now sells $100,000 of beef in one week, using the system I teach, when it used to take her all year of hustling, posting, emailing, and stress."
Got Questions?
When does the done-for-you marketing plan get built?
Who builds my plan?
Will it really sound like me?
When are the weekly calls?
Do I still have to do the marketing work?
What if I already know a lot about marketing?
When does the program start?
Can my spouse or farm partner access the program too?
Are the coaching calls private?
Do I need internet access to take this course?
Will I need to purchase any other software?
Is there a refund policy?
I have a question I don't see answered here.
Not sure if this is the right fit?
Speak with one of our farm coaches privately about your farm's specific needs and whether this program can help.
For the Farmers Reading This Who Already Know
Maybe you've been listening to the podcast, circling this program, telling your partner 'I have a plan' and not quite sure you did - this is what I've been trying to build for you for a long time.
You already have the product. You already know how to farm. The one missing piece has always been good marketing built for you. That's what this is.
We're here when you're ready.
Let's go!
SECURE YOUR SPOT IN THE PROFITABLE FARMER TODAY
EARNINGS DISCLAIMER
Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running an online business carries risks, and your use of any information contained on this website is as at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.
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