Farm Marketing Boot Camp:
Beginning Through Advanced Marketing Strategy
Learn to Sell Out Consistently to Customers Who Don't Argue with your Prices
In 90 days, learn how to solve the two BIGGEST problems farmers face
- time and money.
At the end of 12 week's you'll:
- Be armed with a clear marketing plan, including a year's worth of content
- Know your brand inside and out and how to communicate it - people buy from you when they understand your brand
- Increase your prices in a way that does not lose customers
- Discover how to build a steady stream of paying customers
- Learn my unique calendaring process so you find 10-20 hours in each week without overworking
- Learn to overcome guilt, anxiety, and overwhelm once and for all
- You'll no longer have to react to everyone and everything
- And instead, you'll complete the most critical tasks daily that move you ahead.
- Then, you make more money.
How We'll Spend the Next 12 Weeks:
- Week One - Your Branding: you'll clarify your farm brand using my step-by-step process.
Once you're clear on your brand, it's far easier to compel people to buy your products.
Next, you'll discover the exact language you need to use on your website, in your social media, or in your emails to connect with buying customers using my templates.
Use our list of a year's worth of topics so you never have to wonder what to post about again. This list was compiled by real farmers in the Boot Camp that are proven to work.
- Week Two - Build Your Customer Base: you'll create a unique mechanism using my pre-designed template that builds your customer list with people who actually want to buy from you.
- Week Three - Your Website: Learn exactly how to set up your website in a way that compels people to buy.
The 5 pages your site must include, tech tutorials on how to create the pages, and how to boost your site's SEO.
- Week Four - Social Media: You'll learn the one thing you must do on social media to create CUSTOMERS, not just 'likes.'
- Week Five - Includes a book of pre-written sales emails our farmers wrote and I re-wrote to turn them into powerful sales tools. You'll customize these emails to YOUR farm with ease and it saves you HOURS of trying to figure out copywriting.
This week you'll also learn how to use email marketing to make 140 times more sales than you could ever make on social media.
You'll also learn how to write enticing subject lines and how to write in a way that makes people want to pay any price you need to charge.
- Week Six - Advanced Marketing Strategies: Now that your foundation is in place, you'll learn how to create a new customer nurture sequence to turn them into buyers sooner.
- Week 7 - Use AI to Create a Year's Worth of Content: Get ChatGPT prompts to get 25 Social Media Post ideas - instantly - that connect with YOUR audience.
- Weeks 8-12: Weekly coaching calls with expert coaching, fine-tuning your marketing materials and your websites, answering your questions, and offering support.
Bonus: Your Farm Marketing Business Plan - this 2 hour video training guides you through identifying your most profitable path on your farm so you can double down on success. This is where farmers start creating success like they never dreamed possible.
Bonus: Facebook group - Farming can be lonely - it can feel like you're the only one struggling. Inside our Facebook community you'll connect with other farmers in the group working on all the same things you are. You can post your questions and have others collaborate. You can ask for feedback on any marketing you're working on and need an immediate answer on. You'll feel supported, encouraged and you'll grow much faster surrounded by classmates who encourage and support.
12 Weekly Coaching Calls: Each week, you can bring your marketing emails, posts, and websites to get Charlotte's feedback to improve them.
In our coaching calls you can ask any questions or get mindset coaching to clear up confusion, guilt over pricing, worry about "bothering" people with your marketing, and we do LOTS of coaching on time management.
Want to speak to me personally about your specific farms' needs and if this program can help?
Want A Peek At What's Inside?
Keep scrolling to get a full, behind-the-scenes tour!
After taking this program I sent one email and sold out in 12 hours. Previously, I had to send months of sales emails. This frees up so much time and eliminates so much stress and anxiety
Elaine Vandevir
How Would Making and Keeping More Money on Your Farm Change Your Life?
Here are some real-life examples of
what my own clients have experienced
- Take action in ways that actually grow their farm rather than feeling like they're spinning their wheels
- Quit working on the farm in time to have family dinner every night
- Retire from their day jobs so they can farm full-time
- Take their families on vacation
- Have better relationships with their spouse, kids, and employees
- Be less overwhelmed and have less anxiety
- Sleep better at night
- Live more balanced lives and feel healthier without all the stress they had before
First off, after growing up on a commodity farm, I decided that I wanted to sell direct-to-consumer.
AND since I had experience in marketing and communications after college and thought that maybe, I could be successful if I could bring my marketing skills to my dairy farm.
It worked.
I was able to sell out my product and have a customer waitlist before I even brought home my first cow.
I had so much success on my farm that industry conferences started having me come speak about what I was doing differently on my farm.
Today, I'm focused on my mission to help others grow profitable farms while working fewer hours so they can keep their farms and enjoy the lives they dreamed of when they first started.
Building profitable farms has changed my clients' lives and it's possible for you too.
All of this could be possible for you.
We've gone from zero customers to hundreds of customers in a very short amount of time, all thanks to this course. After implementing all you teach, we're profitable.
My husband left his day job to be home working on the farm. We're debt free.
I could talk about what this course has done for our farm for HOURS!
Lori Jo Hernandez
In 90 days, learn how to solve the two BIGGEST problems farmers face - time and money.
Farm Marketing Boot Camp
A 12-Week marketing and mindset coaching program for busy farmers, with clear steps for every student to follow while managing a time-consuming farm and life.
In Farm Marketing Boot Camp Farmers learn my unique process to sell out in one week
That might be $1,000 in sales. $25,000 in sales. And even $100,000 in sales
using this proven system I've created over the last decade.
Love being on the farm,
but need the farm to make more money?
You're Not Alone
More than half of all farmers lose money every year.
6% of dairy farms shut down in 2022
98% of farmers go out of business by year five, usually after investing their whole life savings
How do I know this?
I probably grew up just like you, on a farm, working up to 10 hour days as a kid.
But at the age of 14, I watched our fifth-generation family commodity farm go bankrupt and we lost everything.
It was embarrassing and shameful, and when I went to college, I thought there was absolutely no way to make money farming.
But after working in corporate and having kids, I went back to try again.
I started a farm again because I wanted my kids to have the childhood I grew up with, riding horses across the fields and climbing on the haystacks.
What was the difference this time?
I was determined to figure out how to build and grow a profitable farm.
Here's What Most Farmers Don't Realize
Most farmers don't realize that mindset is a critical key to their success. Don't believe me?
Here are the top false beliefs farmers often have about running a farm:
Farms are a labor of love, so I don't expect to make money farming.
It's hard to make money as a farmer.
People don't value [insert farm product here] where I live.
I don't deserve to spend money on myself because that money should go towards the farm.
Customers won't buy if I raise my prices.
If I raise my prices, I'm going to feel guilty about charging too much.
Is it any surprise that so many farms don't make it?
None of these beliefs help you grow a sustainable farm business. In fact, I created this program because I was teaching farmers how to do everything I'd done, and it wasn't getting done because they kept feeling guilty about making money.
When you join Farm Marketing Boot Camp, you get access to mindset coaching which is a critical part of this program. Mindset coaching will accelerate your growth the more you take advantage of it.
You can't have a profitable farm without a profitable mindset, so let me give you this one thought before we work together:
The more profitable your farm is, the more you can do for your family and your local community.
It’s time to [ Build Your Profitable Farm. ]
YES - LET'S DO THISChances are you started a farm because you love farming too. Perhaps you're hoping to pass the farm down to the next generation in your family.
Most farmers know everything there is to know about improving the soil, but not enough about getting a healthy profit margin for all their hard work.
If farming is feeling more stressful than sustainable, the answer isn't
a better website
a different location.
another breed of animal
or even a different spouse.
You need a clear roadmap to profitability and support that you can execute along the way.
Farm Marketing Boot Camp is designed to give you the roadmap and the support you need to make your farm successful.
This isn't my first rodeo. I've been teaching marketing and business principles to farmers like you for over a decade and I've seen that farmers go further when they get something most farmers don't - mindset coaching.
That's Why
[ Farm Marketing Boot Camp ] Includes
The Foundation
In these core foundational training you'll learn exactly what to do next to grow your farm, step-by-step like…
- A unique mechanism to find and retain customers who will pay the prices you need to charge.
- A step-by-step marketing technique and strategy for your meat, flowers, eggs, milk, etc.
- How to market your farm products and events in a way that feels good, not salesy, so customers buy.
- Learn the critical time management practices farmers are using to find 10-20 hours in their week.
The Accelerator
12 weeks of weekly mindset coaching calls
Each week, you'll see websites, social media posts, and sales emails rewritten with my copywriting expertise so they make sales for you. The struggle to come up with something that makes people buy is over. The mindset coaching portion of the call addresses all the hurdles and obstacles keeping you stuck not marketing.
I have a $40,000 degree. This program is worth many, many times that. I made 60% more income this year alone.
Beth Carver
Here's What's Inside
Master Your Time, Master Your Life
BONUS: Includes the 2025 Farm Planner: Master Your Time/Master Your Life digital link to print.
Between our farms, our families and ourselves, it is too easy for us to feel overwhelmed by everything that needs to be done.
That's why you'll get my course on time management, Master Your Time, Master Your Life.
You'll learn:
- The way your brain works to keep creating overwhelm and how to make it stop
- The one reason why most schedule plans fail and how to avoid it
- The mental shifts you need to make to increase your productivity and your free time
Bonus
Coaching call recordings to help you address the specific beliefs keeping you stressed and overwhelmed
Plus 12 Weeks of weekly group coaching support!
I'm not kidding when I tell you that the coaching is going to get you further, faster. In the weekly group coaching, you'll uncover the limiting thoughts that are holding you back alongside a supportive group of fellow farmers who understand exactly what you're going through. You'll also get access to all past recordings that you can refer back to anytime, anywhere, whenever you need the reminders.
I wish I had started coaching with Charlotte at the beginning of the farm season, instead of waiting until I was in complete overwhelm. I feel so much more calm and capable of handling the unexpected now. This is the very best investment I’ve ever made in myself or my farm and I would encourage everyone to do it.
Chris
Hi, I'm Charlotte Smith
I'm a mom, farmer, speaker, author, podcaster, marketing expert, a life and business coach
I specialize in teaching farmers across America and the world how to build their profitable farms through relationship-based digital marketing. I’ve been named one of the Top 25 Most Influential Women in the World in Food & Ag and by Food Tank. Not to mention being called a food rebel, pioneer and visionary by PBS’s Food Forward TV
I have earned a reputation as a champion for small farmers’ rights and became a #1 Amazon Bestseller in 2017.
Farm Marketing from the Heart
When you build deep trust with your customers, you create loyal customers who wouldn't think of shopping anywhere else and tell all their friends to shop with you, too, assuring you a strong customer base and taking the mystery out of sales and marketing. Farm Marketing from the Heart shows you how to make this your reality and build relationships with your dream customers, and build your thriving and profitable farm.
ENROLL NOW
I love using all of those experiences to help farmers flourish and stay in business. So much so that I've helped over 10,000 farmers become more successful, increase their profits, and finally, have the farm life they’d dreamed of.
If you're considering taking the leap and working with me, I hope you can see that I've left nothing out in creating a program that will get you results.
I'm proud to say that my clients have multiplied their sales up to ten times over, while living with more ease and enjoyment.
And if you are willing to show up and do the work, you can do it too.
Seen On
Here's What People Say
Thanks to some of the tips and tricks I’ve learned in this class, we SOLD OUT of Thanksgiving turkeys about two weeks ago. Have done *ZERO* social media marketing of the turkeys! Email marketing only.
Teddi
I sold all 30 steers for this year in one week after learning your 5 Day launch. That's $100,000 in a week!
It used to take me all year to sell them.
Coaching has helped me overcome guilt about pricing and selling. We're making a living farming!
Sarah
Since joining the program and completing module 2, we added 800 people to our email list. Prior to that, it took us a year to get to 200!
Robyn
We increased our sales by 400% in the four months since joining this program.
We're finally making a profit after nine seasons!
The farm now pays my husband and myself a paycheck for the first time.
Gina
I no longer feel as guilty or responsible for the things that are not in my control. I no longer feel that I’m constantly overwhelmed. I’m so much more capable of handling the unexpected now. This is the very best investment I’ve ever made in myself or my farm and I would encourage everyone to do it.
Chris
After nine months in the program, raising our prices, I retired my husband from his 14-year factory job. We're now farming together with our four kids. We paid off our mortgage and have a year's worth of living expenses saved up.
Erica
We sold 4 times the meat subscriptions this year over last after learning the 5-day launch process. And - at a higher price.
Christine
After taking the course for the first time our sales increased 300% over the prior year.
Dana
We made a milestone yesterday---a $5,000 market day! Would not have been able to do it without this course.
Jenna
Got Questions?
When does the program start?
When are the weekly calls?
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Will I need to purchase any other software to succeed in this course?
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EARNINGS DISCLAIMER
Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running an online business carries risks, and your use of any information contained on this website is as at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.
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